JSX Communications
Corporate Messaging
Jenni Ebben
“Lucy is skilled at distilling lots of information and translating it into a tone of voice that’s engaging, meaningful, and relevant to the audience. She’s able to do this at speed, which is like gold dust for us.”
About JSX Communications
JSX puts people back at the heart of businesses. With a balance of agency expertise and corporate ‘know how’ they use their understanding of people and creative edge to bring a new energy into organisations, helping them stand out as meaningful and rewarding places to work.
> jsxcomms.co.uk
The client relationship
I support the JSX team on a range of culture change and employee experience projects to help improve the way organisations communicate with their employees.
These include creative copywriting for:
Purpose statements
Values
Behaviours
Employee Value Propositions (EVPs)
Narrative for colleague engagement handbooks and corporate booklets, and
External marketing campaigns, such as recruitment.
A common focus of my work is to bring the content to life for an employee through storytelling, explaining exactly what the messages mean to them and their work.
I usually take creative briefs via video call. It’s an efficient way to collect all the information I need for the task. I ask (sometimes challenging) questions to confirm my understanding and make sense of the client requirements, tone of voice, and clarify deadlines.
Before any writing begins, I like to take time to digest what I’ve learnt on the briefing call, emailing questions to confirm my understanding, if required.
The brief is always fulfilled within the agreed timescales. Amends are rare and turned around efficiently.
My approach
Outcomes
The messaging I create forms part of a larger programme of work that helps an organisation talk to their employees in a different, more engaging way. The end client always responds with positive feedback on the quality of content and accuracy of tone of voice. My input helps JSX to deliver on their commitments and fulfil the client’s objectives.
Jenni says…
Lucy is one of our favourite people to work with. She is calm, committed, considered, and curious - she asks insightful questions to get under the skin of what we’re asking her to write.
I worked with Lucy in the corporate world, so I already knew her as a brilliant copywriter who’s incredibly trustworthy, conscientious, and intelligent. She works with integrity both in terms of the quality of her work and commitment delivering on time. When she set up Comma Sense, it was no-brainer to use her for some projects. In those initial pieces of work I really saw her creativity shine.
Lucy understands what we’re trying to achieve and her objectivity and perspective often challenge us to think about things we hadn’t considered.
With Lucy you always get a little bit of extra, whether that’s different messaging options or pages of ideas. She’s not a run-of-the-mill copywriter. She has a brilliant creative brain and produces quality content. Very often we get over and above what we expect.
One thing we love about Lucy is nothing appears to faze her. She doesn’t overcommit, takes feedback well, and always delivers when she says she will. I would have no hesitation putting her into a client pitch as part of our team.