We all have the skill and ability to vary our tone of voice when we communicate. You probably do this every day without thinking. So let’s explore what tone of voice means…

Picture this. It was a beautiful sunny day and I was zooming along the dual carriageway when something glistened and caught my eye. It can’t be! It wasn’t, was it?

Cornerstone content is brilliant for driving people to your website. But if the rest of your site isn’t interesting, readable, relevant or valuable your visitor will quickly give up and leave.

Starting a blog is a wonderful way to remind yourself why you do what you do. Revisiting your Why can inspire and excite you about your business all over again.

Creating a content plan and sticking to it seems to be the biggest hurdle for most people. In this post I'm tackling content planning, where to find ideas and inspiration and how to make and maintain a useful planner document.

Testimonials are like gold dust. These snippets of success not only prove that you can do what you say, they’re also valuable content to use across all your communications.

Make the words on your website and company literature easy for customers to understand. There’s no room for clichés, business buzzwords or formulaic statements. Clients want content that’s simple to digest and understand. They want answers to their questions. Business buzzwords overcomplicate content and customer experience.

My name’s Lucy, and poor spelling, punctuation and grammar make me very angry. Some promotional signage for a local healthy eating restaurant has been driving me mad.

I like a good challenge, especially a mental one. So when a friend set me a challenge to combine my obsession with breakout rooms and blogging, this is what I came up with.

When you have a big announcement to share it’s important to get the communications right. Nobody remembers average. We all remember when things go wrong, and also when we experience excellence.

I decided to apply the same principles of decluttering my home to my business. The tips that follow come from personal experience!

I always shop around to find the perfect birthday card. If I can’t find it in the shops, I’ll revert to a trusty online shop that usually comes up with the goods.

Five ways to improve your customer communications in just 30 minutes, starting with your website and SEO.

Content marketing is your chance to show the world why you’re so great at what you do! It’s about sharing your knowledge, insight and expertise.

You know your subject and want to share your knowledge and expertise. Here are some tips on the Do’s and Don’ts of content marketing campaign.

I’ve just returned from the most incredible trip to Iceland. I think we can all learn a lot from Icelandic culture, both as individuals and in business.

An inappropriate or missing email sign-off is akin to reaching the end of a novel and finding out the last paragraph is poorly-written. That feeling of a bitter taste in your mouth.