It’s squeaky bum time! Today I am listening to recordings of four client interviews to create case studies. As a copywriter, I do this all the time without batting an eyelid, but today feels very different.

With a shimmy, hurrah and a flourish it’s time to celebrate seven (you read it right, seven!) years of digital copywriting and blogging.

We all have the skill and ability to vary our tone of voice when we communicate. You probably do this every day without thinking. So let’s explore what tone of voice means…

Not a creative? Lacking in content ideas? This post is for everyone who thinks they aren't a creative type. Read and prove yourself wrong.

Cornerstone content is brilliant for driving people to your website. But if the rest of your site isn’t interesting, readable, relevant or valuable your visitor will quickly give up and leave.

“Capital letters and full stops don’t matter any more!” announced my youngest nephew during a homeschool lesson. The news quickly filtered through the family grapevine. I gasped for breath and nearly fell off my chair.

Case studies are valuable content to have on your website or as a pdf to send to potential clients. This post outlines the key benefits and how to structure and write a case study.

You’ve been sitting at your computer for a good hour. But you’re not typing. In fact you’ve written very little. Do 3 bullet points count?

Make the words on your website and company literature easy for customers to understand. There’s no room for clichés, business buzzwords or formulaic statements. Clients want content that’s simple to digest and understand. They want answers to their questions. Business buzzwords overcomplicate content and customer experience.

Discover the four essential elements of a good quality, effective LinkedIn profile. Find out how to create the LinkedIn footprint of someone people know, like and trust to do business with.

I love inspiring others to showcase their business expertise through blogging. Read my top takeaways from a book that helped me rediscover my blogging mojo.

I don’t subscribe to the theory that some people are creative and some are not. We are all creative in our own way.

Have you ever experienced that moment when you open a blank word document ready to write and your mind goes completely blank, with no idea where to start? It’s natural to feel that way when you are redeveloping your website.

It’s true, anyone can write. Do you think you can do a better job writing content for your business than a copywriter?