It’s squeaky bum time! Today I am listening to recordings of four client interviews to create case studies. As a copywriter, I do this all the time without batting an eyelid, but today feels very different.

Chinchillas. The subject of my very first website back in 1998. I was in my first year of University and we had to choose an ‘elective’ module to study during the first semester.

If you run your own business it’s your job to know your website inside out. Even if someone else manages your website for you, it’s vital to know what’s on there.

Case studies are valuable content to have on your website or as a pdf to send to potential clients. This post outlines the key benefits and how to structure and write a case study.

Quality control is crucial. There’s no point adding stuff to your website if, when someone lands on it, what they read is neither relevant or valuable.

Once you learn how to write blog posts that stand the test of time, it’s that little bit easier to cheat every now and again.

Around this time last year, 12 months after starting Comma Sense, I attended a presentation by a local business coach. It was all about having a Plan B for your business.