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Content tips for creating a new website
If you don’t have the budget to bring in a web developer and/or want to have a go at building your own business website, here’s what you need to know.
The mother of all website content
Cornerstone content is brilliant for driving people to your website. But if the rest of your site isn’t interesting, readable, relevant or valuable your visitor will quickly give up and leave.
Why deleting content is as important creating it
Quality control is crucial. There’s no point adding stuff to your website if, when someone lands on it, what they read is neither relevant or valuable.
Is it better to blog on your website or LinkedIn?
After ‘How long should a blog be?’, whether to blog on a website or LinkedIn is the question people always ask me. The answer depends on how you want your blog to work for you.
Five web copywriting lessons from the allotment
Have you ever experienced that moment when you open a blank word document ready to write and your mind goes completely blank, with no idea where to start? It’s natural to feel that way when you are redeveloping your website.
Small changes, BIG impact
Five ways to improve your customer communications in just 30 minutes, starting with your website and SEO.
Top tips for spring cleaning your communications
A couple of times a year, it’s good practice to review your marketing messages; do a spot of spring cleaning! If you clear away the dead wood, your business will grow and thrive.
My awesome first year in business - in numbers
I’m so proud of everything I’ve achieved over the last 12 months, so thought I’d review the year and share some of my achievements with a numerical blog post.
What’s the difference between you and a copywriter?
It’s true, anyone can write. Do you think you can do a better job writing content for your business than a copywriter?