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Content tips for creating a new website
If you don’t have the budget to bring in a web developer and/or want to have a go at building your own business website, here’s what you need to know.
The mother of all website content
Cornerstone content is brilliant for driving people to your website. But if the rest of your site isn’t interesting, readable, relevant or valuable your visitor will quickly give up and leave.
How to write a case study
Case studies are valuable content to have on your website or as a pdf to send to potential clients. This post outlines the key benefits and how to structure and write a case study.
5 ways you could be failing your own blog
Starting a blog for your business is a big decision. It’s also a good decision. Blogging is a fantastic way to share ideas, showcase expertise and build trust with prospective clients.
Why deleting content is as important creating it
Quality control is crucial. There’s no point adding stuff to your website if, when someone lands on it, what they read is neither relevant or valuable.
Five web copywriting lessons from the allotment
Have you ever experienced that moment when you open a blank word document ready to write and your mind goes completely blank, with no idea where to start? It’s natural to feel that way when you are redeveloping your website.
My awesome first year in business - in numbers
I’m so proud of everything I’ve achieved over the last 12 months, so thought I’d review the year and share some of my achievements with a numerical blog post.
What’s the difference between you and a copywriter?
It’s true, anyone can write. Do you think you can do a better job writing content for your business than a copywriter?