It’s squeaky bum time! Today I am listening to recordings of four client interviews to create case studies. As a copywriter, I do this all the time without batting an eyelid, but today feels very different.

Cornerstone content is brilliant for driving people to your website. But if the rest of your site isn’t interesting, readable, relevant or valuable your visitor will quickly give up and leave.

Testimonials are like gold dust. These snippets of success not only prove that you can do what you say, they’re also valuable content to use across all your communications.

Case studies are valuable content to have on your website or as a pdf to send to potential clients. This post outlines the key benefits and how to structure and write a case study.

I’ve heard lots of motivational speakers during my career and the people who stand out for me all do one specific thing - they tell stories.