Case studies are valuable content to have on your website or as a pdf to send to potential clients. This post outlines the key benefits and how to structure and write a case study.

Starting a blog for your business is a big decision. It’s also a good decision. Blogging is a fantastic way to share ideas, showcase expertise and build trust with prospective clients.

Quality control is crucial. There’s no point adding stuff to your website if, when someone lands on it, what they read is neither relevant or valuable.

It’s become tradition at this time of year to reflect on the highs and the lows of the last 12 months. Four years have passed at the speed of light!

Once you learn how to write blog posts that stand the test of time, it’s that little bit easier to cheat every now and again.

You’ve been sitting at your computer for a good hour. But you’re not typing. In fact you’ve written very little. Do 3 bullet points count?

Make the words on your website and company literature easy for customers to understand. There’s no room for clichés, business buzzwords or formulaic statements. Clients want content that’s simple to digest and understand. They want answers to their questions. Business buzzwords overcomplicate content and customer experience.

Discover the four essential elements of a good quality, effective LinkedIn profile. Find out how to create the LinkedIn footprint of someone people know, like and trust to do business with.

I love inspiring others to showcase their business expertise through blogging. Read my top takeaways from a book that helped me rediscover my blogging mojo.

Sometimes you need to ask for help to solve a problem. But some of us are reluctant to admit that we need it. If you can start a business, surely you can solve anything that comes our way, right?

When is a start-up no longer a start-up? Here’s to celebrating three years of Comma Sense, lessons learned and highlights achieved. Drum roll please…

I don’t subscribe to the theory that some people are creative and some are not. We are all creative in our own way.

Start a blogging notebook is one of the recommendations I make to people who would like to start blogging for business (or pleasure). Keeping a notebook is a fantastic way to capture your ideas.

After ‘How long should a blog be?’, whether to blog on a website or LinkedIn is the question people always ask me. The answer depends on how you want your blog to work for you.

My name’s Lucy, and poor spelling, punctuation and grammar make me very angry. Some promotional signage for a local healthy eating restaurant has been driving me mad.

I like a good challenge, especially a mental one. So when a friend set me a challenge to combine my obsession with breakout rooms and blogging, this is what I came up with.

When you have a big announcement to share it’s important to get the communications right. Nobody remembers average. We all remember when things go wrong, and also when we experience excellence.

Have you ever experienced that moment when you open a blank word document ready to write and your mind goes completely blank, with no idea where to start? It’s natural to feel that way when you are redeveloping your website.

In writing and sharing a blog on your website, you’re not only produce fresh content (which Google loves by the way), but also showing all that’s great about you and your business.

I decided to apply the same principles of decluttering my home to my business. The tips that follow come from personal experience!